The Italian Job Rally

http://www.italianjob.com/ 
http://www.wadi.jobbersblog.co.uk

Cable Dynamics sponsored a Mini taking part in the Italian Job Rally.
The Italian Job is a combination of two core elements which attract so much attention from the press and public alike. Firstly, the Mini: the endearing little car and secondly there is the charity element and fundraising aims of the Italian Job. Combined, they are a formidable force capable of generating great affection and widespread media attention. 

Launched in 1990 with the aim of raising money for children in a fun way, the Italian Job continues to raise funds in aid of national childrens charities. It's 10 or more glorious days in a Mini driving through some of the most spectacular scenery that Europe has to offer.